Service Blueprinting

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Service Blueprinting is a method for examining how a current service operates, or envisioning a future service.


Blueprints can be created by an individual but are best done by a cross section of people who use and deliver the service.Time required – from 60 minutes to three hours. It is helpful to come back to the blueprint over time after undertaking field research and interviews.


The template enables the service to be considered from the viewpoint of the service user and provider over time and highlights areas for innovation or improvement. Consequently, service blueprints are used to design and deliver a better service experience.


This tool that allows a better understanding of user interactions with a service over time. The service blueprint describes the user journey in addition to all the interactions that make that journey possible.


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Blueprinting in 30 seconds.

This video tutorial comes from one of our online courses.

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